Benevent
Exclusive Wine Curators
Brand identity
UI / UX E-commerce
Benevent is a French wine and spirits start-up offering a refined portfolio of rare and curated products, distributed internationally through a BtoC model.
We developed the brand’s visual identity and digital presence, including logo design, window site, and e-commerce platform.
The creative direction positioned Benevent as true wine curators—a concept inspired by the codes of art galleries and collectible culture. Drawing from noble French traditions and the art de vivre, the brand merges heritage with a futuristic edge, reflecting the exclusive nature of its offer while embracing the forward-thinking mindset of a global digital business.
The identity is masculine and sharp, with a strong editorial tone and a custom visual universe that echoes the uniqueness of the selection.
This project brought an edgy and artistic twist to a traditionally conservative sector—staying rooted in exclusivity while projecting a bold, contemporary vision.
Realized in collaboration with Amey & Art Associates.
.jpg)
