Boulevard
A Parisian olfactive fable
Visual & Written
Content Creation
Princess Parfums creates Boulevard, a range of perfumes named for the fabled streets of Paris, the City of Lights.
Directed towards consumers in Orient and Asia through a uniform marketing strategy, these products required a conventional and emblematic language that communicated across cultures.
We developed the brand’s communications, encompassing both visual design and content.
Developing the concept for product presentation : conception of a unique visual environment for each product, and photography production.
Brand content for each perfume : a description of the Parisian area and an inspiring paragraph that includes the olfactive pyramid.
Brand development : presenting the Princesse Parfums company history, story telling around its expertise, and the Boulevard brand concept.
