HSBC

Global Private Banking

(Client)
HSBC - VML HK/UK
(Industry)
Finance
(Services)
Advertising

STRATEGY

CAMPAIGN

From developing campaign visuals and high-end marketing collateral to crafting detailed brand books and brochures.

Our studio was engaged to support the ongoing transformation of HSBC’s GlobalPrivate Banking brand. Working in close partnership with VML teams in the UK and Hong Kong, we provided creative leadership and art direction to bring the refreshed identity to life across key European and Asia markets.