Molina

Crafted Jewellery

(Client)
Natalia Molina
(Industry)
Jewellery
(Services)
Social Media

digital branding

social media

Molina is a jewelry brand between Barcelona and Bali, with a universe shaped by glamour, craftsmanship and a refined sense of lifestyle.

The project focused on developing a cohesive system of layouts and templates for social media, including posts, stories and recurring content formats. Designed to support product presentation, brand promotion, occasions and celebrations, the templates created a clear visual structure while allowing flexibility across different communication needs.

The approach combined design and narration systems, ensuring that each format could highlight the jewelry pieces while reinforcing the brand’s atmosphere, rhythm and desirability across digital touchpoints.