Park Lane

New
Branding
The Parklane is connected to the city's vibrant heartbeat.
Working as creatives for the agency Golin Hong Kong, we developed the strategy and branding for the new Marriott Autograph Collection hotel in HongKong. The new branding aims to leverage the best-of-both-worlds location of The Park Lane Hong Kong. By highlighting the hotel's central position, the branding narrative emphasizes its role as a vibrant hub within HONG KONG.