Red Sugar

Sweden’s Tjoget Bar - Midnight Sun

(Client)

Kerry Hotel - Golin HK

(Industry)

Hospitality

(Services)

Advertising

Event

Branding & Event

This collaboration effectively captured the essence of the 'Midnight Sun' experience, revitalizing Red Sugar's presence in Hong Kong's thriving nightlife scene.

Working as creatives for the agency Golin Hong Kong, we developed a vibrant and contemporary new brand identity for the Red Sugar Bar at Kerry Hotel HongKong. This exciting transformation included a collaboration with Sweden’s Tjoget Bar, one of the world’s 50 best bars. The new brand identity beautifully captures the essence of this partnership. The overall brand identity showcases the harmonious blend of cultures, flavors, and experiences that Red Sugar and Tjoget Bar bring to the table.

‍

No items found.